Susanne Aigner-Drews


Describe your position and task in one sentence
I’m the managing director of Discovery Germany, Austria and Switzerland and therefore part of the international Management-Team of the world’s leading media company for real-life entertainment. My task is to drive the business success of Discovery GSA, together with my team of 180 people, located in our Munich office.

What inspires you about your job?
The broad range of topics from FTA to Pay TV to OTT, male and female brands, premium sports and factual content; the international exchange, the daily surprises and new challenges - I never had a boring day since I joined Discovery almost 13 years ago.

What is your big challenge in digital transformation?
Our content is the most important asset we have, and the rapidly developing and changing technology enables us to bring it to our consumers, whenever and wherever they want to see it. The challenge is to stick out in the ever growing jungle of content that is available literally everywhere.

What makes you special - is there a personal commitment or leitmotif to which you feel
My passion and conviction for what I`m doing is driving me. I have to believe in what I`m doing. And I`m an optimist by nature: in every challenge and failure there is something good and positive to take away.