Describe your position and task in one sentence
Brand And Partnership Director WEU
Develop the strategic brand positioning and plans of the Huawei brand and its products in  Western Europe , and drive execution across all marketing functions ensuring  100% consumer focus and maximizing ROI.

What inspires you about your job?
The innovation in technology is incredibly fastmoving and the  impact on consumers‘ lives is immense . To help translate all these opportunities into real meaning benefits for consumers, and being able to have a positive impact on people’s  lives,  is the most rewarding part of my job.

What is your big challenge in digital transformation?
The digital transformation and the pace requires us to understand the consumer behaviour and their ongoing changing digital landscape even in more detail than ever before. However, besides understanding how and where to best reach the consumer best, the digital tranformation also challenges us to be better creative stories tellers so we  break through the noise: finding and telling stories that truly connect with our consumers on a deeper emotional level and make an impact.

What makes you special - is there a personal commitment or leitmotif to which you feel committed?
Leitmotif at work: to give anything less than your best, is to sacrifice the