Category Themen

Faster, better, cheaper! Sir Martin Sorrell, Executive Chairman of S4 Capital is back on stage – talking about his goal to turn the agency world upside down and how advertisers and brands have to take back control in a world full of walled gardens and data platforms. Brands have to stand up to regain trust setting up a personal customer relation with first-party data, content and media management. A personal Key-Moment and Interview will reveil more details.