Ethan Pierse


Describe your position and task in one sentence
Through the CryptoAssets Institute, I work with governments, investors and large companies to understand the opportunities and risks that blockchain technology and cryptoassets present; identifying solutions and a strategic path forward.

What inspires you about your job?
The first 30 years of digital innovation exist thanks to the invention of the TCPIP protocol. The next 20 years of innovation will be inspired by digital ledgers and tokenization.

What is your big challenge in digital transformation?
Sorting reality from hype regarding blockchain/tokenization solutions and helping companies see the need to self-disrupt historical business models through these new tools.

What makes you special - is there a personal commitment or leitmotif to which you feel committed?
As a digital marketing and ecommerce entrepreneur as well as venture capitalist and advisor across 3 continents, the ecosystem building and future impact that we are enabling through the CryptoAssets Institute is my most passionate project so far.