Category Themen

Gen Z have grown up on the internet, and can navigate social media and influencers like the back of their hand. But how do influencers appeal to this new generation while preserving their authenticity? Credibility is also vital for brands and influencer marketing campaigns - how do they decide which influencers to work with, and how do they know who is a good match? We are proud to welcome Ben Jeffries, CEO of and Caspar Lee CMO & YouTube Star sharing their experiences and views with us