Describe your position and task in one sentence
I am CEO and co-founder of Influencer, one of the UK’s leading influencer marketing platforms, and as such, my job involves constantly looking for ways to evolve and grow the company, as well as to direct and assist the fantastic team I work alongside.

What inspires you about your job?
The face of social media is constantly changing, and so I love the feeling of working in such a fast-paced industry. I get to work with some amazing clients, ranging from huge global brands like Alibaba to exciting new startups, as well as with some very driven people in the Influencer team, who make day-to-day office life exciting and truly inspirational.

What is your big challenge in digital transformation?
A lot of people are still new to the concept of influencer marketing, and so my mission is to continue to show people that, with the right vetting process and strategy, influencers can get you the marketing results you have been hoping for!

What makes you special - is there a personal commitment or leitmotif to which you feel committed?
I am incredibly committed to growing the reputation of the influencer marketing industry and hope to make it as big as other mainstream marketing strategies. My mission is to make influencer marketing indispensable, and for Influencer to be the first place brands come to for it!